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F1522 Economics and Management of the Arts (Cultural Heritage Sp. Track)

Learning objectives
Management of artistic and cultural productions focusing on:
• financial resources measurement and control in staging events, governing institutions, and arts production;
• values and expectations, communication, social and anthropological determinants of overall performance.
Art and cultural production processes are a very interesting test area for research on intangibles, where a relevant part of competitive advantage may be achieved - also outside art & culture ventures.
The role of production and consumption of culture and the arts is relevant enough to justify a deep analysis of their system effect and general economic impact.