Message

F1305 Globalization and Cultural Heritage, Bruno Bernardi

The globalization theme involves not just political-economic aspects, but enlightens the central role that culture plays in the international scene. Today our perception of Cultural Heritage is changing among the rush of images and sights offered by an interactive world. Our observation must be redefined in the new global cultural commons, in which the traditional meanings offered by different cultures are being rewoven. To understand this, many people are looking toward the site where culture and history intersect – that is toward Cultural Heritage.
Venice is not just the setting of the course but represents the perfect living case study, the ground where experimentation of new solutions is possible through innovation, since Cultural Heritage is also a process and subjected to modifications.
Cultural Heritage is not just a list of monuments and buildings that are being preserved and safeguarded but it is about the connection and the bond built through conceptual threads and through the narrative that links them together. Here in Venice the multicultural touristic demand requires an innovative approach to the cultural experience.
In Italy, strategies to protect and preserve Cultural Heritage have been implemented over the last decades but today such strategies need to be expanded and broadened, in order to achieve sustainability. Because of their global impact, communications and new technologies, are a tremendous set of tools that can break through multicultural  communication barriers.